
Hi there!
I’m an Associate Professor of Life Sciences Communication at the University of Wisconsin–Madison. I study how people come to know and believe what they can’t observe for themselves, especially in science and the environment. Much of that knowing now happens through images, data, objects, and, increasingly, AI. From community-made art to AI-generated imagery, my work asks how visual evidence shapes public trust, risk perception, and decision-making as our environment and technologies change. To answer these questions, I combine experiments, visual analysis, and community-engaged research.
Featured Research
Recent Publications
Papers
Examining the effects of AI-generated image on science information credibility
Science Communication
,
2025
When science meets art on Instagram: Examining the effects of visual art on emotions, interest, and social media engagement
Science Communication
,
2024
Communicating environmental and ecological sciences through visual arts: A cross-disciplinary review
Environmental Communication
,
2024
An enthusiastic but uncertain welcome: Coverage of risks, benefits, and social contexts of CRISPR technology in U.S. agricultural news 2012-2022
Journal of Applied Communications
,
2024
Visual realism and character identification in science comics: An empirical study testing McCloud’s “Masking Effect” theory
Visual Communication
,
2024
Presentations
Visual literacy in the AI age: Implications for science communication strategies
BIANNUAL CONVENTION OF THE PUBLIC COMMUNICATION OF SCIENCE AND TECHNOLOGY (PCST)
Seeing is engaging? The mediating role of visual appeal in science communication
Biannual Convention of the Public Communication of Science and Technology
Familiarity matters: Examining the effects of AI-generated image on science information credibility
Annual Convention of the International Communication Association (ICA)
From visual appeal to message elaboration – the role of metaphorical representations in shaping science perceptions
Annual Convention of the International Communication Association (ICA)
New biotechnology, new opinions? Effects of climate change, naturalness messaging
Annual conference of the Association for Education in Journalism & Mass Communication (AEJMC) Conference
Enhancing ice safety and climate change awareness among ice anglers in the Great Lakes community












