Hi there!

I’m an Associate Professor of Life Sciences Communication at the University of Wisconsin–Madison. I study how people come to know and believe what they can’t observe for themselves, especially in science and the environment. Much of that knowing now happens through images, data, objects, and, increasingly, AI. From community-made art to AI-generated imagery, my work asks how visual evidence shapes public trust, risk perception, and decision-making as our environment and technologies change. To answer these questions, I combine experiments, visual analysis, and community-engaged research.

Featured Research

Seeing science again: AI-generated image and science credibility

Seeing science again: AI-generated image and science credibility

Visual risk communication in a changing climate

Visual risk communication in a changing climate

Indigenous art, knowledge, and conservation communication

Indigenous art, knowledge, and conservation communication

Recent Publications

Papers

Examining the effects of AI-generated image on science information credibility

Science Communication
,
2025

When science meets art on Instagram: Examining the effects of visual art on emotions, interest, and social media engagement

Science Communication
,
2024

Communicating environmental and ecological sciences through visual arts: A cross-disciplinary review

Environmental Communication
,
2024

An enthusiastic but uncertain welcome: Coverage of risks, benefits, and social contexts of CRISPR technology in U.S. agricultural news 2012-2022

Journal of Applied Communications
,
2024

Visual realism and character identification in science comics: An empirical study testing McCloud’s “Masking Effect” theory

Visual Communication
,
2024

Presentations

Visual literacy in the AI age: Implications for science communication strategies

BIANNUAL CONVENTION OF THE PUBLIC COMMUNICATION OF SCIENCE AND TECHNOLOGY (PCST)

Seeing is engaging? The mediating role of visual appeal in science communication

Biannual Convention of the Public Communication of Science and Technology

Familiarity matters: Examining the effects of AI-generated image on science information credibility

Annual Convention of the International Communication Association (ICA)

From visual appeal to message elaboration – the role of metaphorical representations in shaping science perceptions

Annual Convention of the International Communication Association (ICA)

New biotechnology, new opinions? Effects of climate change, naturalness messaging

Annual conference of the Association for Education in Journalism & Mass Communication (AEJMC) Conference

Enhancing ice safety and climate change awareness among ice anglers in the Great Lakes community

Annual Conference of the Society for Risk Analysis (SRA)

Contact

nan.li@wisc.edu

Department of Life Sciences Communication

University of Wisconsin-Madison

1545 Observatory Drive, Madison, WI 53706

Designed by Gabrielle Czeremuga | gabrielle.a.czeremuga@gmail.com

Contact

nan.li@wisc.edu

Department of Life Sciences Communication

University of Wisconsin-Madison

1545 Observatory Drive, Madison, WI 53706

Designed by Gabrielle Czeremuga
gabrielle.a.czeremuga@gmail.com

Contact

nan.li@wisc.edu

Department of Life Sciences Communication

University of Wisconsin-Madison

1545 Observatory Drive, Madison, WI 53706

Designed by Gabrielle Czeremuga
gabrielle.a.czeremuga@gmail.com