Seeing science again: AI-generated image and science credibility

This project combines computational content analysis and experiments to examine how AI-generated images shape perceptions of credibility.

Publications

Eom, D., Middleton, L., Luo, S., Li, N., & Brossard, D. (2025). Familiarity matters: Examining the effects of AI-generated image on science information credibility. Science Communication. First published online October 18, 2025. https://doi.org/10.1177/10755470251380116

Presentations

Eom, D., Middleton, L., Luo, S., Li, N., & Brossard, D. (2025, June). Familiarity Matters: Examining the Effects of AI-Generated Image on Science Information Credibility [Paper presentation]. Annual Convention of the International Communication Association (ICA), Denver, Colorado, USA.

Eom, D., Middleton, L., Luo, S., Li, N., & Brossard, D. (2025, May). Visual literacy in the AI age: Implications for science communication strategies [Visual Presentation]. Biannual Convention of the Public Communication of Science and Technology (PCST) Network, Aberdeen, UK.

Let's Connect

nan.li@wisc.edu

Department of Life Sciences Communication

University of Wisconsin-Madison

1545 Observatory Drive, Madison, WI 53706

Designed by Gabrielle Czeremuga | gabrielle.a.czeremuga@gmail.com

Let's Connect

nan.li@wisc.edu

Department of Life Sciences Communication

University of Wisconsin-Madison

1545 Observatory Drive, Madison, WI 53706

Designed by Gabrielle Czeremuga
gabrielle.a.czeremuga@gmail.com

Let's Connect

nan.li@wisc.edu

Department of Life Sciences Communication

University of Wisconsin-Madison

1545 Observatory Drive, Madison, WI 53706

Designed by Gabrielle Czeremuga
gabrielle.a.czeremuga@gmail.com